Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

In the world of promotions and giveaways, the terms “sweepstakes,” “contests,” and “lotteries” are often used interchangeably. However, each of these has ...

Sweepstakes aren’t just about flashy prizes—they’re a powerful tool for building brand loyalty and long-term engagement with your audience. Read: Behind the Scenes: How Sweepstakes...

Running a sweepstakes is a great way to engage customers, but it’s important to ensure the process is fair, transparent, and compliant with regulations. Read: Setting the Record Straight: Yes, Sweepsta...

Sweepstakes are powerful tools for marketing—but with great promotional power comes ethical responsibility. While many giveaways are conducted with integrity, others skirt the line, raising questions abo...

Running a sweepstakes can build your email list and grow your social following quickly, but what happens next? Many brands leave value on the table by failing to retarget participants. Read:&nb...

Many people use sweepstakes and contests interchangeably, but legally, they’re different. Knowing the difference helps avoid costly mistakes.   Sweepstakes Winners chosen by chance (random draw). No s...

Sweepstakes remain one of the most powerful tools for brands to attract attention and grow their audience. But in 2025, simply giving away a prize isn’t enough. Consumer behavior is changing fa...

Sweepstakes offer a chance to win everything from cash to luxury vacations with little to no financial investment. But are they actually worth your time? This article breaks down the costs, potential benefits, and st...

Sweepstakes are no longer just about winning a prize—they’ve become powerful tools for driving positive change. From promoting mental health awareness to championing sustainability,...