Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Sweepstakes are a proven strategy to grow your email list, social followers, and customer leads, but with great data comes great responsibility. As consumers grow more privacy-conscious, brands must bal...

Sweepstakes are no longer confined to a single country. With online platforms and social media, brands can now reach participants worldwide, creating international contests that were ...

Influencers have transformed the way brands run sweepstakes. What once required large budgets and TV campaigns can now be achieved with one viral post. Through authentic engagement and lo...

Running a sweepstakes can be an exciting way to engage your audience and promote your brand. However, it’s crucial to understand and comply with U.S. laws governing sweepstakes to ensure yo...

In the world of promotions and giveaways, the terms “sweepstakes,” “contests,” and “lotteries” are often used interchangeably. However, each of these has ...

Running a sweepstakes may look simple on the surface, but a lot of planning and organization goes into a successful promotion. From compliance to creative concepts, here’s an inside look at what happens behi...

Sweepstakes aren’t just about flashy prizes—they’re a powerful tool for building brand loyalty and long-term engagement with your audience. Read: Behind the Scenes: How Sweepstakes...

Running a sweepstakes is a great way to engage customers, but it’s important to ensure the process is fair, transparent, and compliant with regulations. Read: Setting the Record Straight: Yes, Sweepsta...

Sweepstakes are powerful tools for marketing—but with great promotional power comes ethical responsibility. While many giveaways are conducted with integrity, others skirt the line, raising questions abo...