Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

As sustainability becomes a core concern for consumers, brands are getting creative with how they promote eco-friendly values, sweepstakes included. No longer just a tool to boost sales or engagemen...

Running a sweepstakes may look simple on the surface, but a lot of planning and organization goes into a successful promotion. From compliance to creative concepts, here’s an inside look at what happens behi...